Matt Crump is a self-taught picture taker, who after ten years as an award-winning commercial art director, began dabbling in minimalist photography with a colourful twist. His style of photography was an instant success, gaining him tens of thousands of Instagram followers in just a few weeks. Matt attributes his sudden rise in popularity to his distinctive use of candy-colored negative space, surreal compositions, offbeat subjects, and an endless-summer vibe.

He’s founded the hashtag #candyminimal on Instagram, allowing others to share their own candy-colored minimalist photos. To date, people from across the world have tagged over 25,000 candyminimal photos on Instagram, the best of which Matt features on the @candyminimal Instagram account.

Below are some of his latest shots, enjoy!

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