When an outspoken grime artist and an American cult clothing brand team up, you know something interesting is in the works. Sure enough, the recently released urban capsule collection designed by 19 year old grime MC Novelist, for Joyrich USA did not disappoint.

Inspired by his love for workwear, the collaborative collection features two-piece oversized denim sets and branded bandanas emblazoned with Novelist’s trademark phrase ‘Mmm, yeh’.

Known for his outspoken lyrics, Novelist has built a loyal following since his first EP release and described the collaboration with Joyrich as something which came just at the right time: “I knew that I wanted to design my own clothing at some point in time, and JOYRICH was the right team to work with”.


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