The 22nd August marks a significant day in the calendars of fashion enthusiasts worldwide. Following the unprecedented global anticipation for the YEEZY BOOST 350 released in white colourway this June, the Kanye West and Adidas Originals collaboration have answered the footwear fan’s prayers by announcing the forthcoming global drop of a sleek and stylish all black version.

First unveiled in New York during the YEEZY SEASON 1 Fashion Week presentation, the lo-top YEEZY BOOST 350 in black is composed of beautifully simple materials in a refined, elegant colour palette, speaking to West’s visions of timeless footwear and apparel. The limited edition footwear, available in sizes 4.5-12.5, boasts exceptional designed features composed of tonal Primeknit: a breakthrough material developed using Adidas’ most advanced digital technologies to ensure the sneakers fit like a second skin, offering an unparalleled level of comfort, performance and style.

As unfortunately experienced by many of us in the past, getting your hands on a limited edition item is never an easy task. This well-known fact seems to have been taken into consideration this time as over one hundred enthusiasts have been camping outside the Foot Locker on Oxford Street since Tuesday in attempts to purchase the sought after shoe of the season. The fact that the Foot Locker on Oxford Street is the only retailer in the UK to stock the black YEEZY BOOST 350 undoubtedly proves the exclusivity of the product thus enhancing the desire of the collaboration’s fans to own the fiercely fashionable artist’s latest offering.

If you are not one of the highly dedicated followers to be attempting survival in the typically British weather, devoting your time and effort into securing your sneakers, try not to worry too much. Finishline, Foot Locker and East Bay are all set for online releases at 8am, which basically means are all set to crash and break while you frantically click ‘Add to cart’ one million times. If you miss this, don’t lose hope just yet, Barneys are releasing at 12pm, while Adidas, YCMC, and New York’s Dover St. Market are yet to determine their times of online release. Make sure you set your alarm bright and early as this is one wake up call you will not want to snooze.

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