McQ’s womenswear SS17 collection represented another stunning eye catcher at New York Fashion Week, unveiling the contrast between dark gothic and innocent romance. Alexander McQueen’s more contemporary and accessible diffusion line was founded by Lee McQueen in 2005 and had its first London flagship store open in 2011 in cooperation with creative director Sarah Burton. Since then McQ has been following a scheme of breaking conventions, while injecting a dose of rebellion into every single collection.
Compared to their offbeat AW16 campaign starring Japanese rock band Bo Ningen, the current collection explores a more sinister, intriguing motive, though still following a provocative theme with dark floral prints, fishnets, and leather. Deconstructed denim pieces and a rich, opulent colour palette showcase a mixture of different decades, while using rock punk glamour and androgyny to underpin the entire line.
Influenced by New York-based performer and writer Lydia Lunch, the collection embodies the attitude of female sexuality and erotism as an empowerment of a young women’s generation, exploring the surreal and contrary.
Take a glimpse at the McQ womenswear SS17 look book below.
