SHOWStudio takes the cake as the platform giving life to emerging talent in fashion. Founder and celebrated fashion photographer Nick Knight has dedicated much of his time and expertise to support and promote up-and-coming creatives in the industry, launching the first ever Fashion Film Award in collaboration with QIC Global Real Estate. Out of over 4000 entries and 9 finalists, the winner of this competition was Outlaw Moscow, a gutsy avant-garde menswear and womenswear brand dedicated to fighting for creative and intellectual freedom, and inspiring a brand new generation of iron-willed individuals. The winners were invited to celebrate with Nick Knight himself this February at the QIC Fashion Film Award Ceremony in London. The competition was judged by a panel of valued fashion industry leaders including designer Gareth Pugh, filmmaker Ruth Hogben, icon Daphne Guinness and artistic director of DIESEL and founder of Nicopanda Nicola Formichetti, along with Nick Knight and QIC’s Director of Investment Management Stuart Miller.
The film entitled Outlaw was created by co-founders and designers of Outlaw Moscow – Maxim Bashkaev and Dilyara Minrakhmanova – as well as a cohort of talents including director Ilya Petrov, stylist Ivan Novak and producer Natalya Solovyeva. The film explores the lives of the ‘the outlaw people’ who take the unconventional route from mainstream culture ripping free from the suppression of creative expression in Russia. Shot in Moscow at varying locations including a merchandise market, the Moscow Conservatory, the Planetarium and an Opera performance, the film focuses on various individuals moving through life at their own pace, seemingly detached but entirely peaceful. Much of the filming was done undercover and partly using iPhones due to restrictions, and in order to evade being blocked by police.
“The characters in the film at the same time seem to be disconnected from the surroundings but also they are very natural to the location where they appear. This controversial sense of the disconnection and the attachment of the ‘outlaw people’ to their life in Russia is very representative and authentic.”
– Outlaw Moscow
The people that Outlaw Moscow represent are often misunderstood and oppressed by the masses, but their art becomes a rebellion against the segregation, introducing the world to a side of Russia that many do not get to see; open-minded, artistic, inspiring and intellectually free. Set to no music, except for skilfully dipping in and out of the hum of everyday life and the surroundings they find themselves in, the characters meander through the streets of Moscow, donning the Outlaw Moscow collection; the film is a raw embodiment of the brands honest philosophy and carefree style.
Watch the full fashion film below.