Puma have been making some serious waves as of late, from Rihanna’s NYFW Fenty show to naming Kylie Jenner as their latest collaborator. Not forgetting about the old timers however, Puma continues its now verging on 2 year collab with McQ by Alexander McQueen with the new campaign for its SS16 range. Fusing performance with high fashion and McQueen’s unique edge, the new range was captured by Mel Bles and stars Aske Hyldborg Jensen. The campaign has a scrap book style theme that will fit right into the pages of any magazine, and cutting out the clothes to draw all attention to the (extremely comfortable looking) shoes. Take a look below and buy them here.
Images Via Fashion Glossary