Daisy Fellowes embodied the chic of the 30s era. She was a style icon, a vamp and a society figure. Not afraid of fashion risks, she inspired the whole generation.

With her noble stature, unconventional beauty and classic face features, Fellowes seemed like a treasure to be admired from afar. The daughter of Isabelle-Blanche Singer and Duc Decazes, in 1919 she married for the second times. Reginald Fellowes, a successful banker, could cater to his wife’s wishes and soon, Daisy has become one of the ‘les dames de Vogue’. A muse of designers, Schiaparelli’s ‘shocking pink’ was envisioned for Fellowes, who was also one of the first to fully embrace the masculine styles of Gabrielle Chanel. She loved jewels, let it be Cartier or Van Cleef and Arpels, and dared to be different, hosting dinner parties in avant-garde, leopard print pyjamas or wearing the surreal Salvador Dali Shoe Hat the artist designed for Schiaparelli. Described by Lagerfeld himseld as ‘the chicest woman I ever laid eyes on’, in 1933 Fellowes had a chance to translate her fashion sense to the masses as an Editor-In-Chief of Harper’s Bazaar France. Two years later, she resigned as she found the job  unsatisfactory and mundane. Fellowes’s favourite creative outlet remained her very own style.