Struggle, conflict, passion… Life is full of battles, and it’s this which comes to stunning fruition in ‘Buried’. The song is the latest from Australians and long-time collaborators George Maple and What So Not, who are joined by Atlanta rising star Rome Fortune. The track unites the three talents to make a heavenly tune, which delves into the murky depths of our very existence.
As George Maple’s powerful voice rises high, Rome Fortune’s bars thunder along, providing the perfect balance for the song. Meanwhile the production – courtesy of What So Not and THC, the latter counting Kendrick Lamar and Drake among his previous collaborators – sends you deep into the atmosphere with its fluctuating layers. The result is overwhelming, complemented by the trippy video which comes with the track.
Shot underwater, the spectacular film mirrors the song’s meaning centring on conflict and passion as the trio’s bodies thrash against the force of the water: “We wanted to capture a sense of struggle and turmoil and for it to really represent the song visually. We sent ideas back and forth and eventually came up with a concept that articulated both artists vision for the work. A lot of people told us we would physically not be able to capture the motion underwater with the technical parameters of the phantom and lighting, however we managed to pull it off.”
Directed by Laeticia Dare, the video was shot at 1500-3000 fps, a remarkable feat that highlights every detail scattered around the frame, from the flex of a muscle right down to the last bubble. Impressive, stylish, and utterly hypnotic – this is one to watch in HD.
‘Buried’ is out now on Sweat It Out / OWLSA. Watch the video below.